Transactional-Based
Video Transcoding
RIPCODE TRANSACT PLATFORM
The
explosive creation rate and interest level in
on-line video content is rapidly changing The
internet from a largely textual / image-based
experience to one where all forms of information
including news,entertainment, education, promotion,
training and more captured in high resolution
video and are but a click away. transformation
of information delivery is only matched in scope
by the world's insatiable desire to access this
content when it wants it where it wants it and
on any device of convenience. The combination
of content explosion originating from a multitude
of producers - no longer just Hollywood and
Madison Avenue - and the need for a real time,
quality experience on any device is escalating
the need for video transcoding to significantly
greater levels. Ripcode is changing the traditional,
pre-transcoding process into a transactional
model through the RipCode TransAct Platform
which manages the myriad of transcoding and
video delivery responsibilities in a transparent,
real-time manner. The TransAct Platform enables
not only high performance transcoding-but also
important complimentary video delivery functions
to be performed transparently and automatically
for both on- demand and real-time content delivery
- including device detection, workflow management,
dynamic ad insertion, networkaware resource
management and open interoperability with third-party
applications and system.
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COMPONENTS OF THE RIPCODE TRANSACT PLATFORM
The RipCode TransAct Platform is designed
to support the needs of today's new media customer.
While delivering optimal video quality through a unique
hardware appliance, RipCode's value extends beyond
video trans coding so offer an extensive --- of video
application and Web 2.0 wordflow solutions to enable
ondemand and live video comment to be played across
the 'three-screen' domain as a network-based transction
that can be easily monetied.
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On demand and
real time transcoding from a single
appliance |
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Supports a
each set of broadcast, on-line,
and mobile decode/encode containers,
video codecs, and audio codecs |
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High concurrency |
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High quality
resolution |
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Scalability |
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Low data center
power consumption |
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Red --- data
cenner footprint |
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Transcode
worldflow celection and management |
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Load
balancing and connect caching for
a cluster of Transcoder appliances |
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Identifes
internet and mobile device attributes
including resolutions, screen size,
biz rate, and codecs for optimized
device-specific video delivery |
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Dynamically
inserts pre- or post- roll video
ads, increasing CPM through relevant
targesed advertising |
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Open
XML-based integration inno 3rd party
applications and networks and connect
storageintra structure |
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Enables
scamless hand off of client so on-demand
transcoded stream delivery point
without requiring web application
infrastructure reworic, source ---
connent movement |
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Enables
seamless integration of 3rd party
ad network partners |
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Introduces
a variety of network-aware transrating
options for preserving core and
last mile band width under load,
without compromising end user quality
of experience |
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Provides
high volume streaming concurrency
and dynamic, policy driven ad insertion
without client player rebuffering-
rendering a " TV- quality"
expertence forconnent monetization |
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IS THE NEXT EVOLUTION IN VIDEO TRANSCODING
ENABLING EACH PIECE OF CONTENT TO BE: |
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Automatically
transcoded in real-time... |
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Regardless
of where the source content is located... |
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Automatically
factoring in the capabilities of
the receiving device... |
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And the available
bandwidth for that viewing session... |
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While taking
into consideration if a targeted
ad should be inserted as a pre-roll,
post -roll, or overlay-according
to advertising policy...... |
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PERFORMED TRANSPARENTLY TO THE END
USER, THE CONTEND OWNER, NETWORK PROVIDERAND
AD NETWORK. |
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BENEFITS OF THE RIPCODE TRANSACT
PLATFORM |
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Content Owners,
Video Delivery Platforms and Network
Service Providers can all benefit
from RipCode's transactional
transcoding model which: |
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Delivers
any piece of video content in real-time |
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Appropriately
matches Quality of Experience (QoE)
based on content, device, network
resource availability and advertising
policy |
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Cost
effectively handles a vast array
of ingest/encode formulas, in a
high concurrency, low Power appliance
with minimal data center footprint
and in a distributed network manner
- reducing complexity and total
cost of ownership. |
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Enables content owners,
Video delivery platforms and network
service providers to monetize the
experience - critical as video consumes
greater amounts of Internet infrastructure |
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Provides
an infrastructure platform that
can easlly scale as the amount and
quality of video content escalates
and the number of video formats
increases |
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technology and consumer behavior
drive changes in the video landscape,
companies operating in the video
delivery value chain must rethink
their approach to transcoding and
consider a real-time transactional
methodology that Provides unique
advantages for overcoming the challenges
of supporting new media delivery
in today's video rich Internet environment.
The RipCode TransAct Platform transforms
transcoding - changing the game
for content owners, providers and
monetizers. |
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